With over 20 years of experience in the medical devices industry, primarily within hospital environments, JC brings a deep understanding of the healthcare system.His expertise spans marketing and sales, where he drives impactful strategies rooted in real-world clinical knowledge. In particular, JC has a sharp experience in the anesthesia and resuscitation fields where he spent years doing in-service workshops for clinicians. His natural inclination and interest in listening to and observing clinical practices led him to identify a gap in the armamentarium of medical devices for airway management, which led to the invention of the iWay. The later advantageously fills a critical void as existing devices are either significantly invasive or inefficient for about 1/3 of anesthesia cases.JC’s work encompasses both breakthrough innovations and competitive "me-too" products, making him a versatile force in the field.